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	<title>ARBU</title>
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	<link>http://www.arbu.biz</link>
	<description>designed innovation</description>
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		<title>Our other development blog at Argyll Communities</title>
		<link>http://www.arbu.biz/2010/07/our-other-development-blog-at-argyll-communities/</link>
		<comments>http://www.arbu.biz/2010/07/our-other-development-blog-at-argyll-communities/#comments</comments>
		<pubDate>Thu, 08 Jul 2010 13:14:26 +0000</pubDate>
		<dc:creator>Arbu</dc:creator>
				<category><![CDATA[Argyll Communities]]></category>
		<category><![CDATA[blogging consultancy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consultancy]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[in development]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wpmu]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[FAQs  Help  and Tutorials]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[Search engine]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://www.arbu.biz/?p=532</guid>
		<description><![CDATA[During the last 6 months, ARBU has been engaged in one of the most complex installations of WPMU we have ever had the pleasure of working on. With a standing 40 websites already in place on the original Argyll Communities website and requirements for newsletters, community toolkits, external search engines, a portal-wide announcements engine and [...]]]></description>
			<content:encoded><![CDATA[<p>During the last 6 months, ARBU has been engaged in one of the most complex installations of WPMU we have ever had the pleasure of working on. With a standing 40 websites already in place on the original <a href="http://argyllcommunities.org">Argyll Communities website</a> and requirements for newsletters, community toolkits, external search engines, a portal-wide announcements engine and sundry other items, we had our work cut out for us. But throughout it has been an utter pleasure &#8212; not only because the AVA team are feedback positive and precise about what they require, but because the work has involved working with many of the individual communities which run sites through the Argyll Communities site. To gather more insight on the process, and how we have developed the project since November last year, visit the Development blog, <a title="Developing Argyll Communities" href="http://argyllcommunities.org/developmental">here</a>.</p>
<p><a href="http://www.arbu.biz/wp-content/uploads/2010/07/developing-argyll-communities.jpg"><img class="aligncenter size-medium wp-image-533" title="developing-argyll-communities" src="http://www.arbu.biz/wp-content/uploads/2010/07/developing-argyll-communities-300x269.jpg" alt="" width="300" height="269" /></a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Argyll and the Islands Leader</title>
		<link>http://www.arbu.biz/2010/07/argyll-and-the-islands-leader/</link>
		<comments>http://www.arbu.biz/2010/07/argyll-and-the-islands-leader/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 11:26:42 +0000</pubDate>
		<dc:creator>Arbu</dc:creator>
				<category><![CDATA[blogging consultancy]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[picture research]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[argyll]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Searching]]></category>
		<category><![CDATA[Web Design and Development]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://www.arbu.biz/?p=527</guid>
		<description><![CDATA[Out of our work on the Argyll Communities website for AVA, came the Argyll and the Islands Leader website. Ideally suited for WordPress, this project utilises post thumbnails, gallery slideshows, custom fields, some php applets within the theme itself, as well as some fairly thorough-going optimisation techniques for search engines and speed (a lot of [...]]]></description>
			<content:encoded><![CDATA[<p>Out of our work on the Argyll Communities website for AVA, came the Argyll and the Islands Leader website. Ideally suited for <a class="zem_slink" title="WordPress" rel="homepage" href="http://wordpress.org">WordPress</a>, this project utilises post thumbnails, gallery slideshows, custom fields, some php applets within the theme itself, as well as some fairly thorough-going optimisation techniques for <a class="zem_slink" title="Web search engine" rel="wikipedia" href="http://en.wikipedia.org/wiki/Web_search_engine">search engines</a> and speed (a lot of which we have learned on ForArgyll.com). The main challenge however was to create a sufficiently capable template to cater for the hundreds of projects Leader has funded while making them search engine friendly, both to <a class="zem_slink" title="Google" rel="homepage" href="http://google.com">Google</a> et al. and using the internal WP search. The result we think is an excellent and accessible WordPress implementation which with &#8216;Thelonius&#8217;s&#8217; fab auto-upgrade will stand the test of time.</p>
<p><a rel="attachment wp-att-528" href="http://www.arbu.biz/2010/07/argyll-and-the-islands-leader/leader/"><img class="aligncenter size-medium wp-image-528" title="Argyll and the Islands Leader" src="http://www.arbu.biz/wp-content/uploads/2010/07/leader-300x253.jpg" alt="" width="300" height="253" /></a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On being a happy developer &#8230;</title>
		<link>http://www.arbu.biz/2010/04/on-being-a-happy-developer/</link>
		<comments>http://www.arbu.biz/2010/04/on-being-a-happy-developer/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 22:36:58 +0000</pubDate>
		<dc:creator>Arbu</dc:creator>
				<category><![CDATA[blogging consultancy]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wpmu]]></category>
		<category><![CDATA[developer]]></category>
		<category><![CDATA[forargyll]]></category>

		<guid isPermaLink="false">http://www.arbu.biz/?p=490</guid>
		<description><![CDATA[&#8230; is sometimes enough to get you quoted in the most prestigious circles. I was just skimming through the stats on Forargyll.com and found to my delight 4 hits today from the WPMU Developers site wpmudev.org &#8212; had a look, and there&#8217;s my profile pic from Facebook (sheesh) alongside a short testimonial from me. Top!
]]></description>
			<content:encoded><![CDATA[<p>&#8230; is sometimes enough to get you quoted in the most prestigious circles. I was just skimming through the stats on <a href="http://forargyll.com">Forargyll.com</a> and found to my delight 4 hits today from the WPMU Developers site <a href="http://premium.wpmudev.org">wpmudev.org</a> &#8212; had a look, and there&#8217;s my profile pic from Facebook (sheesh) alongside a short testimonial from me. Top!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bassira.com Goes Live!</title>
		<link>http://www.arbu.biz/2009/10/bassiracom-goes-live/</link>
		<comments>http://www.arbu.biz/2009/10/bassiracom-goes-live/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 15:43:31 +0000</pubDate>
		<dc:creator>Arbu</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.arbu.biz/?p=485</guid>
		<description><![CDATA[Arbu&#8217;s latest WordPress site, Bassira.com, goes live. The Bahrain-based company delivers state-of-the-art business control and management applications to financial institutions in the Middle East. Bassira asked Arbu to provide a user-friendly, search engine optimised and superfast loading site with an easy-to-use content management system with which to administer it. Wordpress was of course the solution.

]]></description>
			<content:encoded><![CDATA[<p>Arbu&#8217;s latest WordPress site, <a title="Bassira.com" href="http://Bassira.com">Bassira.com</a>, goes live. The Bahrain-based company delivers state-of-the-art business control and management applications to financial institutions in the Middle East. Bassira asked Arbu to provide a user-friendly, search engine optimised and superfast loading site with an easy-to-use content management system with which to administer it. Wordpress was of course the solution.</p>
<p><a rel="attachment wp-att-486" href="http://www.arbu.biz/2009/10/bassiracom-goes-live/bassira/"><img class="aligncenter size-medium wp-image-486" title="bassira.com" src="http://www.arbu.biz/wp-content/uploads/2009/10/bassira-300x196.jpg" alt="bassira.com" width="300" height="196" /></a></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Clan Crests Released into the Wild</title>
		<link>http://www.arbu.biz/2009/09/clan-crests-released-into-the-wild/</link>
		<comments>http://www.arbu.biz/2009/09/clan-crests-released-into-the-wild/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 22:07:30 +0000</pubDate>
		<dc:creator>Arbu</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[Clans]]></category>
		<category><![CDATA[Cultural]]></category>
		<category><![CDATA[Lineage]]></category>
		<category><![CDATA[Organizations]]></category>

		<guid isPermaLink="false">http://www.arbu.biz/?p=477</guid>
		<description><![CDATA[ARBU are releasing pdfs of clan crests which they have created via various projects over the years. At the moment only five are available, but we have another seven or eight in the depths of our archive. We love them for the animals and gaelic strangeness. No doubt when we&#8217;ve finished the established ones we&#8217;ll [...]]]></description>
			<content:encoded><![CDATA[<p>ARBU are releasing pdfs of clan crests which they have created via various projects over the years. At the moment only five are available, but we have another seven or eight in the depths of our archive. We love them for the animals and gaelic strangeness. No doubt when we&#8217;ve finished the established ones we&#8217;ll start making up fantasy ones just for kicks!</p>
<p>We&#8217;re slowly standardizing them for size and style and once they&#8217;re ready they&#8217;ll be posted <a title="Clan Crests" href="http://ourillustriousfamily.com/clancrests">here</a>. Oh, and they&#8217;re free! And here&#8217;re two examples:</p>
<p><a rel="attachment wp-att-478" href="http://www.arbu.biz/2009/09/clan-crests-released-into-the-wild/mcgregor/"><img class="aligncenter size-full wp-image-478" title="mcgregor" src="http://www.arbu.biz/wp-content/uploads/2009/09/mcgregor.jpg" alt="mcgregor" width="207" height="308" /></a><a rel="attachment wp-att-479" href="http://www.arbu.biz/2009/09/clan-crests-released-into-the-wild/stewartofappin/"><img class="aligncenter size-full wp-image-479" title="stewartofappin" src="http://www.arbu.biz/wp-content/uploads/2009/09/stewartofappin.jpg" alt="stewartofappin" width="218" height="336" /></a></p>
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		</item>
		<item>
		<title>Of Genealogy and WordPress</title>
		<link>http://www.arbu.biz/2009/09/of-genealogy-and-wordpress/</link>
		<comments>http://www.arbu.biz/2009/09/of-genealogy-and-wordpress/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 22:11:35 +0000</pubDate>
		<dc:creator>Arbu</dc:creator>
				<category><![CDATA[consultancy]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[Content Management]]></category>
		<category><![CDATA[Content management system]]></category>
		<category><![CDATA[Genealogy]]></category>
		<category><![CDATA[MySQL]]></category>
		<category><![CDATA[Open source]]></category>
		<category><![CDATA[PHP]]></category>
		<category><![CDATA[plugins]]></category>
		<category><![CDATA[Site Management]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[wpmu]]></category>

		<guid isPermaLink="false">http://www.arbu.biz/?p=483</guid>
		<description><![CDATA[When we wanted to create a site for a family tree we naturally turned to WP. Why? Well, the one-click install on BlueHost, a need to record research as it happened, and a flexible content management system were part of it, and the other was, that well, WP is our weapon of choice.
So, Dixon-Spain.com was [...]]]></description>
			<content:encoded><![CDATA[<p>When we wanted to create a site for a <a class="zem_slink" title="Family (biology)" rel="wikipedia" href="http://en.wikipedia.org/wiki/Family_%28biology%29">family</a> tree we naturally turned to WP. Why? Well, the one-click install on BlueHost, a need to record research as it happened, and a flexible <a class="zem_slink" title="Content management system" rel="wikipedia" href="http://en.wikipedia.org/wiki/Content_management_system">content management system</a> were part of it, and the other was, that well, WP is our weapon of choice.</p>
<p>So, Dixon-Spain.com was launched and development done on an ad hoc basis. For 12 months that was fine. The site tickled along, and as more information became available on the net, references and summaries were added to the site. All well and good.</p>
<p>And then the <a class="zem_slink" title="Genealogy" rel="wikipedia" href="http://en.wikipedia.org/wiki/Genealogy">genealogy</a> research got a little more in depth, and the demands on the WP install became a little more onerous: particularly the need to display more than one line. How to accommodate this in one blog? Well, there was the TNG plugin, which is not really a proper integration, levering an external <a class="zem_slink" title="MySQL" rel="homepage" href="http://www.mysql.com">MySQL</a> / <a class="zem_slink" title="PHP" rel="homepage" href="http://php.net/">PHP</a> app. into the WP framework. That wasn&#8217;t a route which fitted well with our core aim: to do it all with WP. Then we looked at what we had available to install on our <a class="zem_slink" title="Bluehost" rel="homepage" href="http://www.bluehost.com">Bluehost</a> server, and joy of joys, Buddypress presented itself. Actually we were more excited by the presence of the underlying WPMU architecture.</p>
<p>So we designed a theme off the back of the delightful twitterish Tworrder, installed 7 or 8 relevant plugins and constructed a useable environment for Genealogists with WP expertise. At the moment it is not in any way perfect, but given the use of pages for people, and the blog for research updates, it fulfills the brief in a &#8216;janky&#8217; kinda way.</p>
<p>Moreover, as we develop it and develop our research we&#8217;re going to refine the family tree fit, and hopefully the site will become used by more families than ours. And the name?<a href="http://ourillustriousfamily.com"> Our Illustrious Family</a>! because all families are illustrious &#8230; of course.</p>
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		</item>
		<item>
		<title>A Small Ad</title>
		<link>http://www.arbu.biz/2009/07/a-small-ad/</link>
		<comments>http://www.arbu.biz/2009/07/a-small-ad/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 15:45:20 +0000</pubDate>
		<dc:creator>Arbu</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[picture research]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[Arts and Entertainment]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Camera]]></category>
		<category><![CDATA[philippa-elliott]]></category>
		<category><![CDATA[photographer]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.arbu.biz/?p=472</guid>
		<description><![CDATA[This is another artwork developing the graphic identity of the Kames Hotel. Using typeface from the A4 wedding brochure we designed last year, we&#8217;ve created a punchy, visually appealing Ad for the Scotsman on Sunday. As ever the photography is by the ever-creative Philippa Elliott, and shows elements of what the Kames has to offer [...]]]></description>
			<content:encoded><![CDATA[<p>This is another artwork developing the graphic identity of the Kames Hotel. Using typeface from the A4 wedding brochure we designed last year, we&#8217;ve created a punchy, visually appealing Ad for <a class="zem_slink" title="The Scotsman" rel="homepage" href="http://www.scotsman.com/">the Scotsman</a> on Sunday. As ever the photography is by the ever-creative <a class="zem_slink" title="Philippa Elliott" rel="facebook" href="http://www.facebook.com/profile.php?id=708470796">Philippa Elliott</a>, and shows elements of what the Kames has to offer (more personality per square foot than anywhere else on the West Coast).<a rel="attachment wp-att-473" href="http://www.arbu.biz/2009/07/a-small-ad/perfectdays/"><img class="alignnone size-full wp-image-473" title="perfectdays" src="http://www.arbu.biz/wp-content/uploads/2009/07/perfectdays.jpg" alt="perfectdays" width="740" height="305" /></a></p>
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		</item>
		<item>
		<title>Going Web 2.0 with the NHS</title>
		<link>http://www.arbu.biz/2009/07/going-web-20-with-the-nhs/</link>
		<comments>http://www.arbu.biz/2009/07/going-web-20-with-the-nhs/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 22:24:50 +0000</pubDate>
		<dc:creator>Arbu</dc:creator>
				<category><![CDATA[opinion]]></category>
		<category><![CDATA[Application software]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Computer security]]></category>
		<category><![CDATA[Cryptography]]></category>
		<category><![CDATA[NHS]]></category>
		<category><![CDATA[Personal computer]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[Windows]]></category>

		<guid isPermaLink="false">http://www.arbu.biz/?p=469</guid>
		<description><![CDATA[Reading this on the ongoing farce that is the government procured NHS computer programme, it occurred to me that they really should have created a web-based suite of applications. No, really. Had they done so, they&#8217;d've immediately cut their budget from £12.7bn to maybe a tenth of that. They could have used existing PCs and [...]]]></description>
			<content:encoded><![CDATA[<p>Reading <a title="System Failure?" href="http://www.guardian.co.uk/society/2009/jul/09/nhs-computer-programme-failure">this</a> on the ongoing farce that is the government procured <a class="zem_slink" title="National Health Service (England)" rel="wikipedia" href="http://en.wikipedia.org/wiki/National_Health_Service_%28England%29">NHS</a> computer programme, it occurred to me that they really should have created a web-based <a class="zem_slink" title="Application software" rel="wikipedia" href="http://en.wikipedia.org/wiki/Application_software">suite of applications</a>. No, really. Had they done so, they&#8217;d've immediately cut their budget from £12.7bn to maybe a tenth of that. They could have used existing <a class="zem_slink" title="Personal computer" rel="wikipedia" href="http://en.wikipedia.org/wiki/Personal_computer">PCs</a> and networks, and ensured they were not locked in to proprietory technologies. Ok, so there&#8217;d be applications which would require more raw processing power than could be delivered by the network, but as long as the results could be broken down into manageable, readable files, then where&#8217;s the difficulty?</p>
<p>And accessing patient records would be a (very secure) breeze. It would work like this: everyone gets a personal <a class="zem_slink" title="Website" rel="wikipedia" href="http://en.wikipedia.org/wiki/Website">website</a> from the day they were born, where all their details are stored, and they&#8217;re the only people who can log on and see everything (once they&#8217;d reached their majority of course). There would be some things that the person can edit, like their address, personal preferences and relationships, and others that the professionals involved could edit, either with the consent of the individual, or in the case of, say a diagnosis or prescription, without it. Pages would only be viewable with the patient&#8217;s consent, and would be protected by the highest level of encryption available at that time.</p>
<p>Then of course all of the data would be held centrally, and be accessible to the patient anywhere in the world where there&#8217;s a PC with a browser capable of the required level of encryption. Imagine that, go to <a class="zem_slink" title="Turkey" rel="geolocation" href="http://maps.google.com/maps?ll=39.9166666667,32.8333333333&amp;spn=10.0,10.0&amp;q=39.9166666667,32.8333333333%20%28Turkey%29&amp;t=h">Turkey</a> and find that if you get blood poisoning the medics there would be able to view your records and see what medication you are currently on. Big plus. You could granularise the access too: maybe we&#8217;d have publically available medical profiles for emergencies &#8212; which the patient could choose what to display.</p>
<p>So of course there are <a class="zem_slink" title="Computer security" rel="wikipedia" href="http://en.wikipedia.org/wiki/Computer_security">security</a> issues, with huge levels of complexity about who can access what, and how access codes are securely distributed, but frankly if we wanted to future-proof the thing, well, shoving it in to a vast <a class="zem_slink" title="Online database" rel="wikipedia" href="http://en.wikipedia.org/wiki/Online_database">online database</a> would do the trick. Maybe it wouldn&#8217;t be absolutely secure, but what government facility has ever been secure? I know that is not really an argument, but I am sure present levels of encryption would be good enough.</p>
<p>But then you take it further, perhaps each person should have a webpage which includes their education record, their <a class="zem_slink" title="Criminal record" rel="wikipedia" href="http://en.wikipedia.org/wiki/Criminal_record">criminal record</a>, their <a class="zem_slink" title="Income tax" rel="wikipedia" href="http://en.wikipedia.org/wiki/Income_tax">income tax</a> &#8230; everything. How would that be? A recipe for disaster or a way in which each individual can keep track of their affairs, and maybe have more control over them &#8212; imagine for example having a live readout on your <a class="zem_slink" title="Credit rating" rel="wikipedia" href="http://en.wikipedia.org/wiki/Credit_rating">credit rating</a> by logging onto your personal webpage.</p>
<p>I come back to the original idea tho&#8217; &#8212; they should have used the net, surely?</p>
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		<title>Something Lairdly this way comes &#8230;</title>
		<link>http://www.arbu.biz/2009/06/something-lairdly-this-way-comes/</link>
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		<pubDate>Thu, 25 Jun 2009 13:27:59 +0000</pubDate>
		<dc:creator>Arbu</dc:creator>
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		<guid isPermaLink="false">http://www.arbu.biz/?p=462</guid>
		<description><![CDATA[We have just finished design and writing the copy for the new A4 Presentation Folder for the ScottishLaird.com project. This is the first version of what will become a series of souvenir presentation folders which existing lairds and ladies can purchase. To market this new development we have produced a &#8216;3D&#8217; artwork for the website.

Related [...]]]></description>
			<content:encoded><![CDATA[<p>We have just finished design and writing the copy for the new A4 Presentation Folder for the ScottishLaird.com project. This is the first version of what will become a series of souvenir <a class="zem_slink" title="Presentation folder" rel="wikipedia" href="http://en.wikipedia.org/wiki/Presentation_folder">presentation folders</a> which existing lairds and ladies can purchase. To market this new development we have produced a &#8216;3D&#8217; artwork for the website.</p>
<p><a rel="attachment wp-att-463" href="http://www.arbu.biz/2009/06/something-lairdly-this-way-comes/dunans-welcome-pack-big/"><img class="alignnone size-full wp-image-463" title="dunans-welcome-pack-big" src="http://www.arbu.biz/wp-content/uploads/2009/06/dunans-welcome-pack-big.jpg" alt="dunans-welcome-pack-big" width="600" height="525" /></a></p>
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		<title>The Blog is Dead! Long Live the Blog!</title>
		<link>http://www.arbu.biz/2009/06/the-blog-is-dead-long-live-the-blog/</link>
		<comments>http://www.arbu.biz/2009/06/the-blog-is-dead-long-live-the-blog/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 23:28:56 +0000</pubDate>
		<dc:creator>Arbu</dc:creator>
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		<guid isPermaLink="false">http://www.arbu.biz/?p=457</guid>
		<description><![CDATA[Charles Arthur declares the long tail of blogging dead in &#8220;Blogging: The Long and Short of it&#8221; and he&#8217;s got some persuasive observations about how the small fry of the blogosphere are pulling the plug on their weblogs and migrating wholesale to the likes of Facebook, Bebo and of course Twitter. Unsurprising really, given the [...]]]></description>
			<content:encoded><![CDATA[<p>Charles Arthur declares <a class="zem_slink" title="The Long Tail" rel="wikipedia" href="http://en.wikipedia.org/wiki/The_Long_Tail">the long tail</a> of blogging dead in &#8220;<a title="Blogging" href="http://www.guardian.co.uk/technology/2009/jun/24/charles-arthur-blogging-twitter">Blogging: The Long and Short of it</a>&#8221; and he&#8217;s got some persuasive observations about how the small fry of the <a class="zem_slink" title="Blogosphere" rel="wikipedia" href="http://en.wikipedia.org/wiki/Blogosphere">blogosphere</a> are pulling the plug on their weblogs and migrating wholesale to the likes of <a class="zem_slink" title="Facebook" rel="homepage" href="http://facebook.com">Facebook</a>, <a class="zem_slink" title="Bebo" rel="homepage" href="http://www.bebo.com">Bebo</a> and of course <a class="zem_slink" title="Twitter" rel="homepage" href="http://twitter.com">Twitter</a>. Unsurprising really, given the effort it takes to keep a blog going if not relevant. For those who stick with it though, their audience is likely to increase simply by the ongoing attrition Arthur identifies.</p>
<p>The great effect of <a class="zem_slink" title="Blog" rel="wikipedia" href="http://en.wikipedia.org/wiki/Blog">blogs</a> has been to universalise the creation of webpages, to allow the common-or-garden user to make their mark on the <a class="zem_slink" title="Internet" rel="wikipedia" href="http://en.wikipedia.org/wiki/Internet">internet</a>. The logical development of the blog is the microblog and the <a class="zem_slink" title="Social network" rel="wikipedia" href="http://en.wikipedia.org/wiki/Social_network">social network</a>, both of which have made the publication of these thoughts, links, pictures and connections easier again. The trade-off is between creating a clear <a class="zem_slink" title="Online identity" rel="wikipedia" href="http://en.wikipedia.org/wiki/Online_identity">online identity</a> which can market your brand, your product or yourself, and swimming as part of a shoal in a more anonymous, transient mode, albeit one that may make meaningful connections between people easier.</p>
<p>In this light it is interesting to explore the way that <a class="zem_slink" title="WordPress" rel="homepage" href="http://wordpress.org">WordPress</a> – the leading <a class="zem_slink" title="Open source" rel="wikipedia" href="http://en.wikipedia.org/wiki/Open_source">open source</a> blogging platform – has adapted and been adapted to incorporate these new forms of web-expression. The most notable and extraordinary development has been the <a class="zem_slink" title="BuddyPress" rel="homepage" href="http://buddypress.org/">BuddyPress</a> project led by Andy Peatling. This converts a vanilla installation of the Multi-user version of <a title="WPMU" href="http://mu.wordpress.org">WordPress</a> into a reasonably fully-featured social network. Its success can be measured in the amount of spam sign-ups the software is already generating even on test installations. Is this supercharged modification an implicit acknowledgement that Blogs are on the way out? Perhaps. But then you can also use a WordPress installation as a shop (<a title="ScottishLaird.com" href="http://scottishlaird.com">ScottishLaird.com</a>), a members&#8217;-only website (<a title="PerfectPresenting.com" href="http://PerfectPresenting.com">PerfectPresenting.com</a>), a corporate brochure (<a title="TheSportsConsultancy.com" href="http://TheSportsConsultancy.com">TheSportsConsultancy.com</a>), a Group Blog or Community Newsite (<a title="ForArgyll.com" href="http://ForArgyll.com">ForArgyll.com</a>), an online aggregating application etc etc. The blog doesn&#8217;t remain a blog for long it seems, but becomes the lead endeavour among many others.  And in pinpointing this, it becomes clear that the form&#8217;s longevity depends upon this interaction with time and narrative, and how attractive to the user this remains. I think it will, afterall how many diarists pre-1999 were instantly published like this?</p>
<p>And then there are the other integrations which augment and support the older model, like posting to Facebook, or tweeting your posts to twitter (like this blog does), or using your <a class="zem_slink" title="Flickr" rel="homepage" href="http://www.flickr.com">flickr</a> account as your picture library (I&#8217;ve used this one to great effect on ForArgyll.com) or aggregating a relevant <a class="zem_slink" title="YouTube" rel="homepage" href="http://www.youtube.com/">youtube channel</a> or &#8230; Well, you get the idea.</p>
<p>I&#8217;ve been running an experiment for a while at <a title="charlescharliecharles.com" href="http://charlescharliecharles.com">charlescharliecharles.com</a> using a plugin called WP-o-matic: I aggregate all my online prose pieces* into one blog, which link directly back to the source post. (I could have done this with <a title="Chimp" href="http://chi.mp">chi.mp</a>, but I discovered it too late). ccc.com been going now for eight months, and its allowing me to see both the common threads in all my online endeavours and also the places where it ain&#8217;t working. It also means I tweet from this aggregate blog, and therefore create <a title="@dixonspain" href="http://twitter.com/dixonspain">a vibrant and ever-changing thread</a> which is always backed up with reasonably in-depth content, which in turn is publicising my work through the newer networks. In short, my blogs are getting more traffic from exactly the source which has killed off the long tail.</p>
<p>So Charles is right. Both of us. The Blog is Dead, Long Live the Blog!</p>
<p><small>* and yes, I do have a <a href="http://perpoblo.com">poetry blog</a> which for reasons we need not rehearse here I keep separate</small></p>
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