Designed for blogging, WordPress bills itself as “a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability.” For us, this idea that the application is a “publishing platform” is key. We use it to publish everything from radio stations to portfolios. Or rather we implement it so that our clients can publish their radio stations, portfolios or blogs.
WordPress was originally designed as a blogging tool, but like many leading-edge web development firms we have seen this environment as a way of empowering our clients, specifically the self-employed, entrepreneurs, and SMEs, all of whom do not have the time or energy to devote to a specialised skillset. WordPress is like a word processor, and therefore accessible to everyone who knows how to use a computer.
Once WP is set up on a server the user logs in (often using the ‘Site Admin’ link at the bottom of the navigation menu) and begins creating content immediately. It is that easy. Our clients have remarked how straight-forward this system is. That’s a joy.
Better for us, is the ability to see how a client uses this tool, and design the website to reflect that use - this often also means we implement plugins for the client’s specific needs. For example, one client has a YouTube.com account with several pieces which she want to link to, or even better to display in her blog, DoodFood.co.uk. Her initial thought was, “No, they’ll be incompatible – they won’t play together” but once we had implemented the Embedded Video plugin she was away.
But blogging, how is that appropriate? The answer is simply that it need not be. WordPress allows you to publish entries ordered by date and pages outside of any timeline. Some clients do not use the blogging capabilities of WP at all and publish pages, like Gallic Books or the Walking Theatre Company, and others embrace the paradigm using the journal consistently, for example, Radio Fyneside and Colintraive & Glendaruel.